Saturday, October 13, 2012

Google YouTube Comes up with Worst Idea of the 21st Century

Google YouTube pushes content creators to change their YouTube Channel Name to their own name, first and last to "reduce spam."  Is this a bad idea?  Just received this thoughtful letter.  Happy to share it here. - Mathview

Dear Synthetic Information,

So, the boys at Google and YouTube want us to change our existing channel name to our personal name.  


Why not apply this concept to their own websites?

Should YouTube change its name to The Serge Brin Channel,

and Google to 

Larry & Serge's Special Web Site,

or to AOL? 

Or, even better, combine both sites into

GooTube TM

Why not?  

Maybe, because it's the Dumbest Idea of the 21st Century.  

There's a relevant communication concept known as "Name Recognition."

It works for all levels of content creators. 

Clue-up YouTube.

Sincerely yours,

The Dalai Lama, Himself